AR campaign- clinical trial in biopharmacy.

The customer- a US-based biotech company, had created a ground-breaking drug that slowed down cancer progression in patients that gave significantly more time without tumours growing or spreading.

Captivate Reality partnered up with an events & experience agency to design and develop a new learning & promotional web-based AR (WebAR) app for an online corporate event they were hosting for their biotech client, the app would showcase clinical trial results for the new drug. 

  We were advised that the delegates attending the event would have little experience of AR   and as a requirement requested a no-download experience offering prompt user access.

 A tight project deadline also meant a quick turnaround was required for the online live event. 

Accessible by scanning a QR code on a camera via a mobile device, users were taken to an internet browser where they could explore an interactive AR experience. This showcased an animated human body along with clinical trial data which revealed the client's drug slowing down cancer progression in patients.

We were able to scale up quickly and established a dedicated team to meet the client's requirements & deadline. This allowed us to build a web-based, easy-to-use solution for inexperienced users.